Google AnalyticsGoogle Analytics is a tool that allows you to track the number of visitors to your website, their behaviour, the source of the traffic and more. This gives the website owner and/or the SEO manager of the website a great insight on which parts of the website are getting more attention, and which parts need to be improved, and where the traffic/leads are coming from. 

Our BRIXWORK Real Estate Websites come with the ability to easily install the Google Analytics tracking code on your website, and here's how.

1. Create an account, if you don't have one already!

Visit the Google Analytics website, and create a new account. We recommend using your own personal domain email ( or a personal account. Do not use brokerage emails such as since this is an asset that will be yours regardless of brokerage changes.

Google provides easy instructions! Check out this Analytics setup manual which contains useful tutorials for basic setups.

Already have A Google Analytics Account?

If you are upgrading to a Brixwork website from another provider, you may already have an Google Analytics account. You can skip forward to Step 2 - simply enter your tracking ID. It looks like G-XXXXXXX if you have already upgraded to GA4, or UA-XXXXXXX if you're on the legacy Universal Analytics.

Upgrading from Universal Analytics (version 3) to GA4 (version 4)

The Brixwork Real Estate Website system supports Google's GA4 Analytics since 2021. The above step-by-step video covers how to upgrade your Universal Analytics to GA4, which you must do IMMEDIATELY if you haven't done it by July 2023!

You do not need to create a new profile - all data will be preserved as you upgrade for better data & insight.

Important notes for creating your Google Analytics account:

  • Choose "WEB" for the property type (we provide websites, not iOS or Android Apps).
  • Ensure to select https:// (not http://) in the dropdown, unless you still have an unsecured non-SSL'd website from before 2017. In this case we highly recommend adding SSL to your website now, as it affects Google rankings now. 
  • Turn on "Enhanced measurement" - it even measures scroll behaviour on multi-sectioned storytelling webpages that are long, top-to-bottom!
  • This is a service account you own, provided to business owners at no cost, by Googleâ„¢. Brixwork does NOT provide support for creating, managing and analyzing the traffic unless you are subscribed to our dedicated SEO services for real estate. 
  • Brixwork's services reach as far as maintaining the back-end to integrate this tracker on all front-end pages - the next step shows you how!

Obtain the Measurement ID (Tracking ID) Of Your Website

Copy the Measurement ID (AKA Tracking ID), as seen in the screenshot above.

2. Enter The Measurement ID into your BRIXWORK Website back-end

Log into your BRIXWORK Real Estate Website back-end ( and go to the SETTINGS tab. 

Once you click "Tracking Settings" there will be a space where you can enter in your Google Analytics User ID next to the title Google Analytics. Copy and paste in your analytics tracking ID.

If your tracking ID likes like UA-XXXX.. you are on the old Universal Analytics (version 3). Brixwork supports the new GA4 tracking mechanism. Please follow instructions to upgrade your Google Analytics to the new GA4 version now!

Upgrading from Old Analytics to the Newer & Better Version

If your tracking ID likes like UA-XXXX.. you are on the old Universal Analytics (version 3). Brixwork supports the new GA4 tracking mechanism. Please follow instructions to upgrade your Google Analytics to the new GA4 version now!

3. Confirm that your website is sending the data through to Google Analytics

The day after you finish this step, you should log into your Google Analytics account and check the status of the tracking code installed. With the Real-Time reports, you can monitor user activity as it happens. If you see data in these reports, it means that your tracking code is currently collecting data.

4. Add Brixwork As A Monitor - We can give you insight on how to improve!

If you'd like to inquire about SEO services, or would like us to provide you with insight on which pages are performing well (or poorly), please add as User. Please give us all permissions. 

  1. Sign in to your Google Analytics account.
  2. Select the Admin tab (Gear box on bottom left) and navigate to the desired account/property/view.
  3. In the PROPERTY, make sure your website traffic profile (most likely the only one) is selected. 
  4. Then click on "Property Access Management"
  5. Add a new user (the big blue + button), and enter!
  6. Set the access level to "Editor" if you want us to be able to add conversion trackers for more detailed insights.
  7. If not, "
  8. Select Notify this user by email to send a notification to each user you're adding.
  9. Click Add.